Those walking the snack aisle may have seen a familiar face on the bags of Lay’s potato chips recently.
Zaman Founder and CEO Najah Bazzy is one of 30 people across the United States selected to appear on the bags in the third annual promotion to benefit Operation Smile, an international medical charity that provides access to safe surgical care to those who have cleft conditions.
“There’s a transformative power in hope and I’m proud to participate in this effort to support Operation Smile and bring smiles to people as we work through these trying times,” Bazzy said.
The campaign, which will provide up to $1 million to Operation Smile, highlights Najah and her work through Zaman to combat extreme poverty. In addition to her smile and photo, the bags share a quick story on Najah:
“Inspired by her experience as a nurse, Najah and Zaman International are providing basic needs assistance and vocational training to women, children and refugee families — empowering over two million people worldwide to break the cycle of poverty.”
The Lay’s Smiles packaging and brand’s digital media channels will also spotlight the unique stories of these 30 “Everyday Smilers” whose impact includes helping the homeless, veterans, youth, elderly and more – in hopes that their inspiring work will bring smiles to the faces of people across the country.
Read more about the campaign and other “Smilers” featured here: